Hello! I hope you’re doing well. ❤ In this post, I will be sharing some of my top blogging advice with you!
I have been blogging since 2011, so I’ve had a lot of experience when it comes to reaching an audience and striking up conversation. Today, I am happy to share with you the five rules I follow when writing my own blog posts. I’ve also found that when other bloggers apply these rules of writing in their own posts, I am more likely to enjoy reading them and eventually comment!
I hope that this post can help you to learn something new, improve your writing, and eventually grow your blog’s audience!
How To Write
A Great Blog Post:
My 5 Rules
Capturing their attention
Every time I begin working on a new post, I aim to come up with the title before ever writing a word. In the first several months I blogged on Dreaming of Guatemala, I learned the hard way that writing a post before naming it hindered me from thinking of catchy titles. By choosing a title first, then you can base your writing off of that title!
Here are some things to consider when coming up with good post titles:
- Include numbers if you can. People love list posts! (Example: 25 Blog Post Ideas For Lifestyle Bloggers)
- Summarize the post. Oftentimes, the simpler the title is, the better. (Example: Just Smile)
- Distinguish that it’s part of a series. People love series! (Example: Quotes That Inspire Me, Pt. 4)
- Share exciting news. Not clickbait, mind you. (Example: Becoming a Big Sister For the Fourth Time)
- Put a unique twist on a common topic. Everyone loves to see new points of view! (Example: Why I Stopped Wearing Makeup For A Year + What It Taught Me)
Keeping it short /
Getting to the point
Writing a good introduction for a blog post is something I’ve been working on for a long time. Sometimes, I’ll keep them very short; other times, I like to provide backstory before diving in to the rest of the post. It really depends on the writer and the type of post it is, but as a rule of thumb, I’ve found that efficient introductions that get to the point, keeping the reader’s attention span in mind, are the best kind!
Here are a few more introduction-writing tips:
- Think of who you’re addressing. Do you say ‘hi’ to each individual reader, or do you choose not to include a greeting at all? Deciding on this will help you to further connect with your audience. Tip: Articles provide helpful information but do not aim to speak to readers on a personal level, whereas personal blogs are very much about that connection.
- Write the rest of the post, then go back and add the intro. I’ve found that oftentimes, the direction a post goes in differs from where the original introduction leads, lol. Make sure both stay connected to each other, even if it takes some re-writing!
- What kind of introduction do you like reading? That’s the same kind that you should write!
Making them stand out
I’ve learned a lot about the mechanics behind writing a blog post that’s enjoyable to read. I would encourage you to experiment with headings (the size of the words), colors, paragraphs, lists, alignment (where the words are positioned on the post body), etc. – the goal of a blog post is to keep the reader’s attention!
Here’s how I use various text settings to provide ease of reading on all of my blog posts:
- Bold lettering – causes main points to stand out
- Italics lettering – draws attention to secondary points
- Underlining – stresses important words
- Bold italics lettering – another way of making sentences stand out
Strikethrough– a fun way to create a play on words
EASE OF READING:
Breaking it down
I create sections in my posts by finding the balance between important headings, bite-size paragraphs, suggested further reading, relevant photos, and dividers. Even in something as simple as a life update, I will break what I’m writing about down into manageable paragraphs, so that even the most casual reader will be able to take something away from the post after skimming through it.
Vary how you write. Spend time figuring out how you might be able to make your posts easier to read. Add photos between paragraphs instead of using dividers to give your followers a little reading break.
Finding the writing style that’s fun for you to create and enjoyable for others to read (and offer feedback) on is the goal.
your target audience
There are different ways you can encourage readers to share their thoughts about your post! Here are some possibilities:
- End each post by poising a question for people to answer. This will help people along who would like to chat with you but don’t know where to begin their comment! By answering that question (and make sure it always directly relates to what you wrote about!), they may expand from that and end up having an entire comment conversation with you.
- Connect with your reader on more personal posts. Many of my posts are geared toward my entire audience, but in other ones, my goal is to reach out to the individual. From my own experience in reading others’ posts …
I feel much more connected to the writer and am very likely to comment if I feel like they wrote the post to me!
This kind of writing takes practice, which leads me to my next and final point:
- The easiest way to begin writing to your reader is by choosing someone you love and trust and write the post to them. We automatically open up to the people we’re closest to, right? By using this method, we can attain this same conversational, open feel in our posts by sharing what’s on our hearts in a one-on-one way.
Thank you so much for reading! I hope you benefited from this post. 🙂 Let me know in the comments below: